A Screenplay Is Only As Good As The Idea At Its Heart

As film audiences become increasingly savvy and demanding, it’s more important than ever that screenwriters have something authentic and meaningful to say.

It’s that time of year then, willing or unwilling, you get swept along by the general wave of people evaluating the past year and looking forward to the next one. Of course, there’s nothing stopping you from doing this every day of the year, but somehow the symbolic nature of our calendar and the annual cycle of seasons and festivities seems to encourage this annual stock-taking. For me, this past year has been mostly one of writing short screenplays, of which a few have been doing nicely in competitions and receiving encouraging endorsements from script readers and fellow filmmakers alike. And the process of writing shorts has taught me a lot of things, not least of all the paramount importance of good ideas.

Quick and Dirty or Slowly but Surely?
It seems to me there are basically two schools of thought in this respect. On the one hand you have the “quantity first” school and on the other side, the “quality above all” folks. Either you believe that writing a lot of screenplays, regardless of their originality, inevitably leads to you writing your best possible material, or you believe that the only screenplay worth writing is one based on a killer idea. I’m increasingly coming down on the side of the people who advocate brainstorming a lot of ideas and finding the most suitable one before embarking on a first draft. “Suitable” can mean marketable or meaningful or both. And I think this is true for short scripts as well as features. I came across an old post on Christopher Lockhart’s blog, The Inside Pitch, which sums it up nicely. It’s from the beginning of 2010, and it features advice from Hollywood Exec Adam Levenberg. Among the tips Levenberg gives is the following:

Be willing to NOT move ahead to a screenplay after completing your beat sheet.

Some writers need to write 3-5 full beat sheets to find the idea they are excited about and that works. Not all stories are movies. Most aren’t. Yet some writers finish a beat sheet and reflexively jump into a first draft. Don’t. You’re better off writing twenty beat sheet outlines over the next year and waiting until [next year] to pick the best one to take to the next level (a first draft screenplay).

Beware of Your Talent

It’s that last sentence more than anything that caught my attention. Don’t jump into writing a screenplay before working out its essence and judging whether it’s worth the time and effort. This resonates with what I’ve written previously about the ten things to ask yourself before you start writing a screenplay, and with something I’ve heard Linda Aronson say a number of times: Talent can be a disadvantage. Because you love writing and you’re good at it, even a mediocre concept can start looking attractive if you let yourself get carried away. One of the most difficult things for a screenwriter, is recognizing that a particular story or concept isn’t good enough to do your writing talent justice. It goes against all your instincts to say: I’m not going to write this script because I can write a better one. It’s difficult for other reasons too, including the influence of people who insist that not writing a mediocre script is worse than writing it.

The Only Thing that Counts: Believing in Your Material
Of course, nothing is this black and white. There’s no one-size-fits-all approach to screenwriting. The point for me is, looking back on 2010, that I’m very happy to have achieved this insight. Regardless of whether any of my shorts and other projects are ever produced (statistically, I know most of them won’t be), it feels good to be completely at ease with the ideas at the heart of my work. Finding outlets for scripts is hard enough as it is, but at least this way I don’t have the added handicap of having to pitch material that I don’t genuinely believe in.

The Most Interesting Questions are the Unanswerable Ones

So that’s my little message of hope for the coming New Year: Take the time to find the really good, authentic ideas before you start writing the scripts, using whatever method works best. For me personally, that means constantly trying to push past questions I’ve seen dealt with far too often already in films, until I encounter awkward, uncomfortable questions to which I don’t know the answer. I know that’s a risky attitude (for one thing, I might turn out to be embarrassingly stupid) but then again, at least I’m constantly learning more about life...

Screenwriting: It’s The Idea That Counts

You often hear it said that screenwriting is 98% craft and 2% talent, but after the recent London Screenwriters’ Festival, I wonder if ideas aren’t more important?

If I took one thing away from the recent London Screenwriters’ Festival, it’s confirmation of my conviction that the most important thing about a screenplay is the idea at its core. Whether you’re talking about writing for TV, short films, features, writing for games, it makes no difference; what separates a generic script from an enthralling one, is the quality of the central idea.

Non-linear Screenwriting
One of my absolute favourite speakers at the festival, was Linda Aronson. She presented her brand new book, The 21st Century Screenplay, which is a paradigm-busting collection of practical guidelines for writing screenplays that don’t follow the conventional three-act model (in which a single protagonist learns some moral lesson by encountering a serious of increasingly challenging obstacles). This is the one-size-fits all, monomyth model which is held up by Hollywood (and now elsewhere too) as the only valid screen story form, despite the success of many movies which don’t adhere to it. Aronson’s basic premise is this: There are many ways to structure a screenplay, and you have to find the form that best expresses the idea you want to write about.

Pitching your Material
Another great aspect of the Festival, was the opportunity to pitch material. Besides the formal “speed pitching” sessions, Raindance organized one of its famous public Live!Ammunition! pitching events, plus there was ample opportunity during informal networking sessions to pitch material to other delegates too. It’s one of the unfortunate essentials of screenwriting, that you have to be able to pitch your stories to complete strangers, in order to convince them to read your script and help you get the film made. Imagine a painter having to describe a painting in order to get someone to come and look at it… But here too: it doesn’t matter how intricate your plot is, how much action, violence, sex, or whatever it contains, it’s the basic idea on which the screenplay is based, that ultimately hooks the potential reader.

Writing Samples
For screenwriters who haven’t had any of their material produced yet, every spec script is a potential calling card. A writing sample for potential collaborators or commissioners. In this respect, it was interesting to hear various TV and film industry professionals at the festival reiterate, that what they’re looking for is an original voice. People like Ollie Madden, VP of Warner Brothers UK, Noelle Morris Head of Development at Kudos, and several other speakers, all emphasized that a calling-card spec script which demonstrates that a new writer has interesting ideas and an original voice, is much more informative to them than, say, a spec episode of an existing TV series.

Write What You’re Good at Writing
Literary agent Julian Friedmann, said something that stuck with me too: Write what you write best, rather than what you like watching most. Because these two things are often confused. It may sound trivial, but it comes down to the same notion: You may love watching action thrillers, but perhaps what you’re best at writing are period dramas, or stage plays or poems. Again, it’s important to make this distinction, because the difference between generic writing and great writing, is finding the right form in which to express the idea you want to write about.

Jumping Through Hoops
Another inspiring figure at the Festival, was Tim Clague, whose entire way of approaching filmmaking and writing is refreshingly independent and unconventional. He thinks it’s a mistake to see yourself as someone trying to “break in.” For example, making a short film as a calling card, in order to get your foot in the door and maybe, just perhaps, inshallah, finding approval in the eyes of a producer who might then be gracious enough to throw you a bone in the shape of a commission… This is what Tim calls jumping through hoops, and it’s not his way of doing things. He writes, produces and distributes his own work, using digital technology to keep costs low. But then again, without any ideas worth pursuing, no amount of independent spirit is going to result in a film anyone else would want to see, right?

A Universal Theory of Screenwriting. Not.
Film is a relatively new medium (just compare it to poetry, painting, theatre, etc.), and it’s evolving all the time. The only thing about it that remains constant, is that it’s made by human beings for human beings. Apart from that, storytelling techniques come and go, as do technologies and cinematic conventions. There’s always some form or technique that is held up as contemporary, which previously seemed unthinkable and tomorrow will feel stale and derivative. It’s easy to become fixated on ephemeral forms and structures, while forgetting that at the heart of a great film is an enduring, engaging idea. It’s also very difficult, but perhaps essential, to maintain enough distance from prevailing “business models” in order to remain focused on what you want to write about, rather than trying to second-guess the industry’s current preferences.

Ironically, though, it’s always rule-breaking, innovative voices with great ideas, that the lumbering media industry craves most.

Is Your Idea For A Screenplay Worth The Effort?

Here’s a quote I love from Bob Kosberg of moviepitch.com, alias The Pitch King:

The biggest mistake screenwriters make is - they come up with an idea on a Monday and decide that's going to be the script they're going to spend the next three to six months working on, rather than spending an equal amount of time going through lots of ideas and making sure the one they're going to write is tested, critically received by lots of people and then, when they know they really have something strong, they sit down and spend the time writing it. They work and sweat and bleed on screenplays that are wrong-headed to begin with. It may have good writing, but the idea, story, and concept aren't that commercial or strong and thus, will never sell.

Of course there are those who would say that you have to “follow your passion” whether that leads to a commercially viable screenplay or not. I certainly thought that way for a long time, and I’ve ended up with far too many projects either unfinished or unproduced. And not because I can’t write or because I’m unfamiliar with screenwriting conventions.

The point of the matter is, that writing a good screenplay takes a huge amount of effort and perseverance, and it really only makes sense to put in that work if the idea at the heart of the screenplay is genuinely well thought through. That is, at least, if you’re serious about earning a living writing screenplays.

Does that mean that the only screenplays worth writing are clones or imitations of successful Hollywood movies? I don’t think so. I think the main criterion should be: Is there potentially (and realistically) a market for your movie idea? Does the screenplay have at its core a unique enough idea, or an intriguing enough twist on a familiar genre, to pique an audience’s interest?

Which kind of translates to: Is this idea going to be interesting to anyone besides you? I mean, would your neighbour pay to go and see this movie?

I hate dealing with this issue, because it brings up the whole question of whether film is primarily an art form or a business enterprise. And like most screenwriters, I like to think that what I write has some relevance, that it’s more than “mere entertainment.” The misconception being that an entertaining movie is by definition superficial and vacuous.

Increasingly, I’m convinced that time spent testing and selecting ideas for screenplays before committing to writing a screenplay, is time very well spent. And although writing anything is good practice, it’s a pity to spend months or years writing a screenplay that has no real potential of being produced.